To be successful, especially in sales, sellers must make a different kind of connection with their customers.


It was early in my selling career. I finally coordinated and received confirmation on the date and time of the conference call. The con-call would consist of my technical sales engineer and myself talking to a new and highly influential prospect and her colleague evaluating our product offerings.

It took a couple of months to nail the time and date down between everyone’s busy schedule. But here we were, ready and anxious to make an immediate impact.

After we shared pleasantries, we asked…

Greg Dermond

Multi-passionate Sales, Marketing, & Business Strategist|MBA, MST| Author of E-book “Ultimate Question Guide.” ABA-Always Be Asking. Views expressed are my own.

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